There is a method to this
seemingly mad practice of marketing (your power washing business). It is crucial
to the success of your business that you master this method, utilizing your
skills and cunning to formulate a marketing program that guarantees profits
and long-term growth. This book will provide you with the knowledge to do just
that --- from the basics of marketing theory to practical tips and guidelines
that will arm you with an arsenal of marketing tactics.
Table of Contents
The Nuts and Bolts
Marketing Basics, Marketing Demographics, Developing a Marketing Plan, Serving
Mutiple Markets: Making the Move from Residential to Commercial to Industrial
Work, Marketing Tools, Marketing Magic, Advertising with Print Media
Getting Industry Specific
Commercial Flatwork, High Rise Marketing and Strategy, Restaurants: A Contractor
Guide to Marketing Kitchen Exhaust Cleaning, Marketing Your Awning Cleaning
Business, Marketing Fleet Washing, Marketing Graffiti Removal, Marketing House
Washing and Flatwork, Restoration, Marketing Wood Restoration
Appendix
Glossary of Marketing Terms, Industry Related Trade Associations and Publications
Book information and table of contents extracted from
Marketing Your Power Washing Services by Advantage Publishing Company
Copyright © 1999 Advantage Publishing Company